A new survey shows people prefer to watch ads on free video rather than paying for access, opening up the possibility of ad support for the content now coming online.
http://www.clickz.com/showPage.html?page=3576816

Nearly eight in 10 US mobile searchers prefer ad-supported mobile search, according to Usable Products Co.'s "Mobile Search User Experience Benchmark" study, whose ...
http://www.emarketer.com/Article.aspx?id=1005295

If they have a choice 72 percent of Internet users would favor viewing ads to pay for Web content instead of paying to access content according to a Direct Marketing Association ...
http://www.webpronews.com/topnews/2007/11/06/users-prefer-ad-supported-content

70 percent of those surveyed said that they would prefer free, ad-supported on-demand services if given the option, according to the 249-page report.
http://arstechnica.com/news.ars/post/20080304-people-want-ad-supported-on-demand-tv-also-like-to-skip-ads.html

eMarketer helps companies understand the Internet by publishing Internet market research, statistics and objective analysis on Internet marketing, Internet advertising, online ...
http://www.emarketer.com/Articles/Print.aspx?1005295&src=print_article_graybar_article&xsrc=print1_articlex

Mobile Users Prefer Ad-Supported Search Aug 24, 2007 ? eMarketer Staff. Nearly eight in 10 US mobile searchers prefer ad-supported mobile search, according to Usable Products Co ...
http://www.wirelessinnovator.com/index.php?articleID=12467&sectionID=8

Clickz (Enid Burns) ? ?Online video downloads have a greater chance of success if they?re ad-supported rather than paid, according to a new report by Points North Group.
http://www.webword.com/2006/01/12/users-prefer-ad-supported-video/

A new consumer study found that users prefer watching online video ads versus paying the now-standard $1.99 for commercial-free programs, by a margin of more than 3 to 1. 62% of ...
http://impulse.mandalan.com/2006/02/08/users-prefer-ad-supported-video/

Being Peter Kim My digital yawp over the desktops of the world. Focusing on marketing, advertising, and culture-at-large.
http://www.beingpeterkim.com/2006/03/adage_consumers.html

Three-quarters of consumers of online video are likely to prefer ad-supported video to fee-based content.
http://www.clickz.com/showPage.html?page=3623342

Consumers Call VOD 'Last Resort,' Prefer Free, Ad-Supported Options - 02/21/2006 ... Consumers Call VOD 'Last Resort,' Prefer Free, Ad-Supported Options: by Erik Sass, Tuesday, Feb ...
http://www.mediapost.com/publications/index.cfm?fuseaction=Articles.showArticle&art_aid=39984&art_search=

This leaves the ad-supported online video delivery model as the best, if not the only way forward, according to some platform providers,? the report states.
http://www.contentinople.com/author.asp?section_id=603&doc_id=159535

Consumers Call VOD 'Last Resort,' Prefer Free, Ad-Supported Options by Erik Sass, Tuesday, Feb 21, 2006 7:00 AM EST FOR ALL THE HYPE SURROUNDING video-on-demand TV services, usage ...
http://www.epollresearch.com/marketing/Consumers_Call_VOD_last_resort.pdf

A new report by Entertainment Media Research says that consumers overwhelmingly prefer ad-supported on-demand services if those ads were to make it free.
http://www.macnn.com/articles/08/03/04/free.ad.supported.videos/

Users Prefer Ad Supported Content ... If they have a choice 72 percent of Internet users would favor viewing ads to ...
http://www.webpronews.com/tag/ad-supported-content

Would you prefer paying $1.99 per TV episode or Ad-Supported (free) TV Episodes via iTunes? I'd rather pay $1.99 per episode with no ads: 35.34 % (3479)
http://www.macpolls.com/?poll_id=558

Control the types of ads that you'd prefer to see. 4. No time wasting login needed. No long ad waits. Developers: 1. A bigger cut: We pay out 75% of the in-game advertising ...
http://goboygames.com

A new report by Entertainment Media Research says that consumers overwhelmingly prefer ad-supported on-demand services if those ads were to make it free.
http://episteme.arstechnica.com/eve/forums/a/tpc/f/174096756/m/917000480931/inc/-1

Earlier this year media analyst company Points North Group released a study that found consumers prefer ad-supported content over a fee change.
http://www.imediaconnection.com/news/10439.asp